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About me

Over the past 20 years of writing fiction, following architecture, remodeling a pasta factory, visiting cities, directing web design, listening to music, and taking pictures, I’ve observed some common themes.

For instance, things work best when they work together—whether it’s people or buildings or websites. Another observation: juxtaposing ideas creates energy and enables discovery—again, no matter the medium. A third: people like stories. The arc of human experiences compels us all and this can be used to make all types of design compelling.

I’m certainly not the only one with these ideas. And that’s the point of this site. I’d like to learn from you. And I’ll see what I can do to return the favor.



Freelance Creative Director, Copywriter, Brand Strategist
See Beliefs for the ideas that drive my work.

Group Creative Director, San Francisco
Lead on pitches, manage and mentor creatives
Del Monte, 9lives, pitches.

2003 – 2007
Senior Creative Director, San Francisco
Shifted to Sr. CD to focus on the work. While I was lead creative on Visa the account grew to be the largest in Mostly B to B, not accessible to public.
Visa, Snausages (yes, Snausages)

2000 - 2003
VP Creative Director, San Francisco
Managed, mentored, grew SF creative team to 25 people
Peet’s Coffee, Bank of America, Hewlett Packard, Sprint, Visa

1998 – 2000
Creative Director, San Francisco
Pacific Bell, Intel, Netscape

1996 – 1998
Senior Copywriter, Ketchum Interactive
Almond Board of California, Engage Games, Pacific Bell

1994 – 1996
Copywriter, HBH Advertising
Ads, brochures, scripts for SCO (high-tech), Heald Colleges

1991 – 1994
Freelance Copywriter, FCB Impact, CKS Partners
Ads, collateral for Levi’s, Apple, Nextel

Clio Finalist 1998 | One Show Finalist 1997 and 1998
Addy Gold 1997 | Addy Gold and Silver 1998
Web Awards Gold 2005
Web Awards Outstanding Achievement Awards,, 2007

Interactive Clio Awards 1998
London International Advertising Awards 1998
New York Festivals 2001 and 2002 

Guest Instructor
Creative Department portfolio workshop 2006 - present

Pro Bono
AIDS Emergency Fund
TV and Print Campaign 1996
Trustee, Djerassi Resident Artists Program

UC Santa Barbara, English and Art Studio 1990, studied under Ann Hamilton
Al Hayes Advertising Workshop 1996 - 1997


Joseph Newfield
367 Liberty St., San Francisco, CA 94114

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